ICG Studio

AI interactive movie-game platform by Jianying (CapCut): turns a story concept into branching plots, global assets and storyboards, and outputs playable interactive film-games

ICG Studio is an AI interactive movie-game creation platform released by Jianying (ByteDance), with the official slogan "STORIES, MADE PLAYABLE". Starting from a story concept, creators complete the script outline, global assets and storyboards in sequence: characters, scenes and props are stored as reusable global assets across branches. By chatting with an Agent, creators pick plot directions and revise storyboards while the AI fills in branching plot details and generates visually consistent assets, finally assembling a playable interactive film-game with built-in interaction logic. No film crew is needed for mid-to-heavy interactive content. The platform supports Chinese, English, French and Spanish, and is currently in limited beta.

• Turns a story concept into a script outline in one step
• AI fills in branching plot details automatically
• Global assets (characters / scenes / props) reused across branches
• Storyboard generation and online editing
• Agent chat-based plot direction selection
• Batch generation of visually consistent assets
• Auto-assembles interaction logic into a playable film-game
• Multi-language creation (Chinese / English / French / Spanish)

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