Back🧭 Marketing & E-commerce Practice
🛒 Marketing & E-commerce
Introduction
Promoting products and driving conversions and repeat purchases online — traffic, conversion and customer operations.
Core content
- E-commerce platform operation：Store management, product shelving, order processing, customer service optimization
- internet marketing：Search engine marketing, information flow advertising, live streaming, celebrity promotion
- Conversion optimization：Details page, price strategy, promotion activities, transaction skills
- User operation：Repeat purchase, membership system, private domain marketing, customer relationship maintenance
- data analysis：Traffic, conversion rate, customer unit price, repurchase rate, input-output ratio
- supply chain basics：Product selection, procurement, inventory, logistics, after-sales
Audience & scenarios
E-commerce stores, live streaming, brand sales, online malls, and local lifestyle merchants.
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